This Cookie Policy (“Cookie Policy”) is apart of and incorporated within and is to be read along
with the Privacy Policy(“Policy”) and Term of Use. The capitalized terms used in this Cookie
Policy, but not defined herein, shall have the meaning given to such terms in the Privacy Policy.
Cookies are small text files that are placed on your browser or device by websites, apps, online
media, and advertisements. There are different types of cookies. Cookies served by the entity
that operates the domain you are visiting are called “first party cookies.” So, cookies served by
Urban Roots while you are on the Platform are first party cookies. Cookies served by companies
that are not operating the domain you are visiting are called “third party cookies.” E.g., we may
allow Google to set a cookie on your browser while you visit the Platform, and that would be a
third party cookie. Cookies may also endure for different periods of time. “Session Cookies” only
last only as long as your browser is open. These are deleted automatically once you close your
browser. Other cookies are “persistent cookies” meaning that they survive after your browser is
closed. For example, they may recognize your device when you re-open your browser and
browse the internet again.
“Pixel tags” (also called beacons or pixels) are small blocks of code installed on (or called by) a
webpage, app, or advertisement which can retrieve certain information about your device and
browser, including for example: device type, operating system, browser type and version,
website visited, time of visit, referring website, IP address, and other similar information,
including the small text file (the cookie) that uniquely identifies the device. Pixels provide the
means by which third parties can set and read browser cookies from a domain that they do not
themselves operate and collect information about visitors to that domain, typically with the
permission of the domain owner.
Local storage is a technology that allows a website or application to store information locally on
your device. “Software Development Kits” (also called SDKs) function like pixels and cookies,
but operate in the mobile app context where pixels and cookies cannot always function. The
primary app developer can install pieces of code (the SDK) from partners in the app, and
thereby allow the partner to collect certain information about user interaction with the app and
information about the user device and network information.
We use cookies and other identification technologies for various purposes, including:
authenticating users, store information about you (including on your device or in your browser
cache) and your use of our Services and the Platform, remembering user preferences and
settings, determining the popularity of content, delivering and measuring the effectiveness of
advertising campaigns, analyzing site traffic and trends, and generally understanding the online
behaviors and interests of people who interact with our Services.
Authentication Cookies
Host: Urban Roots (Go Daddy & Locallities Pvt Ltd)
Purpose: These cookies (including local storage and similar technologies) tell us when you’re
logged in, so we can show you the appropriate experience and features such as your account
information, order history and to edit your account settings.
Security and site integrity cookies
Host: Urban Roots
Purpose: We use these cookies to support or enable security features to help keep Urban
Roots safe and secure. For example, they enable us to remember when you are logged into a
secure area of the Services and help protect your account from being accessed by anyone
other than you.
Site features and Services
Host: Urban Roots, Facebook, Google
Purpose: These provide functionality that help us deliver products and Services. For example,
cookies help you log in by pre-filling fields. We may also use cookies and similar technologies
to help us provide you and others with social plugins and other customized content and
experiences, such as making suggestions to you and others.
Analytics and research
Host: Google
Purpose: These are used to understand, improve, and research products and Services,
including when you access the Urban Roots website and related websites and apps from a
computer or mobile device. For example, we may use cookies to understand how you are
using site features, and segmenting audiences for feature testing. We and our partners may
use these technologies and the information we receive to improve and understand how you use
websites, apps, products, services and ads.
Host: Urban Roots, Facebook, Google
Purpose: Things like cookies and pixels are used to deliver relevant ads, track ad campaign
performance and efficiency. For example, we and our ad partners may rely on information
gleaned through these cookies to serve you ads that may be interesting to you on other
websites. Similarly, our partners may use a cookie, attribution service or another similar
technology to determine whether we’ve served an ad and how it performed or provide us with
information about how you interact with them.
We use a number of suppliers that may also set cookies on your device on our behalf when you
visit the Platform to allow them to deliver the services they are providing.
When you visit the Platform you may receive cookies from third party websites or domains.
More information about these cookies may be available on the relevant third party's website.
Additional Information About Third Party Analytics in use on the Platform:
Facebook Connect. For more information about what Facebook collects when you use
Facebook buttons on the Platform, please see:
Facebook's Policy
Twitter. For more information about what Twitter collects when you use the Platform, please
Twitter's Policy
Google Analytics: For more information about Google Analytics cookies, please see Google's
help pages and privacy policy:
Google's Privacy Policy
Google Analytics Help pages
Please note that this is not an exhaustive list of all third party analytics providers that we work
Most internet browsers are initially set up to automatically accept cookies. You can change the
settings to block cookies or to alert you when cookies are being sent to your device. There are a
number of ways to manage cookies. Please refer to your browser instructions or help screen to
learn more about how to adjust or modify your browser settings.
If you disable the cookies that we use, this may impact your experience while on the Platform,
for example you may not be able to visit certain areas of the Platform or you may not receive
personalized information when you visit the Platform or you may also be unable to login to
services or programs, such as logging into forums or accounts.
If you use different devices to view and access the Platform(e.g. your computer, smartphone,
tablet etc) you will need to ensure that each browser on each device is adjusted to suit your
cookie preferences.
Changing your Cookie Settings
The browser settings for changing your cookies settings are usually found in the 'options' or
'preferences' menu of your internet browser. In order to understand these settings, the following
links may be helpful. Otherwise you should use the 'Help' option in your internet browser for
more details:
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
More information
To find out more about cookies, including how to see what cookies have been set and how to
manage and delete them, visit:
About Cookies or